AI Insights · Timothy · July 2025
Top 5 Play Pass Games in the UK: Q2 2025 Performance
Explore the performance trends of the top Play Pass games in the UK during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the top Play Pass games in the United Kingdom showed varied performance across downloads, revenue, and active users. This analysis, based on Sensor Tower data, highlights key trends for each game.
LEGO® DUPLO® World from StoryToys Limited saw its weekly revenue fluctuate, starting at around $4K and peaking at $4.3K by the end of June. Downloads rose mid-quarter, reaching a high of approximately 2K in late May, while active users increased from 3.5K to over 4.7K.
Pixel Art － Color by Number by Easybrain Ltd experienced steady weekly revenue, maintaining figures around $2K. Downloads peaked at 10.8K in mid-April, and active users hovered around 76K, reaching over 81K at its highest.
Hungry Shark Evolution from Ubisoft showed a revenue increase, peaking at $3.4K in late May. Downloads saw a significant rise to 7.1K in mid-June, while active users showed a decline from 30K to around 25K.
RISK: Global Domination by SMG Studio had a consistent revenue stream, closing the quarter at approximately $2K. Downloads were stable, with numbers around 1.4K, and active users decreased from 27K to about 11K by the end of June.
Finally, Spaceflight Simulator showed a gradual decrease in revenue, ending at $1.5K. Downloads remained steady around 1.2K, and active users increased from 11K to over 15K.
These insights from Sensor Tower provide a comprehensive view of the Play Pass games' market dynamics in Q2 2025. For more detailed analytics, visit Sensor Tower's platform.
